Mivi, the Hyderabad-based audio brand that's been pumping out earbuds and speakers for over a decade, just took the plunge into smartphones. The Mivi One 5G launched in India today as the company's first-ever handset, and it's going after budget buyers who want a snappy 5G experience without breaking the bank. Starting at Rs 12,999 for the base 4GB RAM and 128GB storage variant, it's a bold move for a brand that's never made a phone before.
What makes the Mivi One stand out in the crowded sub-Rs 15,000 segment is its Snapdragon 4 Gen 2 chipset. Yeah, it's a few years old, but it's literally the only phone under Rs 15,000 sporting this actual Qualcomm processor. Most competitors in this range are stuck with Unisoc or MediaTek chips, so Mivi's betting on that advantage to draw people in. The 6.75-inch IPS LCD display runs at 90Hz, there's a 50MP Samsung ISOCELL camera up front, and you're getting a beefy 6,000mAh battery with 18W charging included in the box. Best part? Pure Android 16 with zero bloatware and promises of two OS upgrades.
The phone goes on sale October 8 on Flipkart during the Big Billion Days festival sale, and Mivi's sweetening the deal with Rs 1,000 instant discounts for Axis, HDFC, ICICI, and SBI cardholders. It's available in five colors including Blue, Burgundy, Green, Dark Blue, and Pink. There's also an 8MP selfie camera for video calls, though don't expect flagship-level photos at this price.
To build trust with first-time smartphone buyers, Mivi's bundling free Mivi Care+ service with every phone. If something goes wrong, the company arranges pickup, repairs it, and sends it back to you. If repairs take too long, they'll replace it within seven days. That's a smart move since people are naturally hesitant about buying phones from a brand making its smartphone debut, and Mivi's set up 500 service centers across India to back it up.
The Mivi One 5G comes in three RAM variants with all models featuring 128GB storage, including 6GB and 8GB options. It directly competes with the Bollt Ace 5G, another audio brand's first smartphone. If you're hunting for a clean, bloatware-free 5G phone under Rs 15,000 with real Snapdragon power and solid battery life, this could be worth your attention, assuming you're comfortable gambling on a debutant brand.
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