Samsung India just reported some rough numbers. The company's overall profit tanked 36 percent to Rs 7,228 crore for the year ending March 2026, and the smartphone business took the heaviest blow. Mobile phone revenue, which makes up the bulk of Samsung's Indian operation, dropped 1.35 percent to Rs 81,472 crore. That's a real dent when you're trying to stay on top in one of the world's biggest phone markets.
What's happening is pretty clear. Samsung's caught between two battlegrounds. At the premium end, Apple's eating into their turf. Meanwhile, Chinese brands like Xiaomi, Vivo, Oppo and Realme are crushing it in the budget and mid-range segments where Samsung's bleeding volume. The competition is fiercer than ever, and it's showing up straight in these earnings.
The silver lining? Samsung's not putting all its eggs in the phone basket anymore. Their home appliances business grew 3.52 percent, and the television and audio segment climbed 8.5 percent. The company's deliberately diversifying into washing machines, ACs, fridges and TVs to offset the smartphone slowdown. Revenue from their software development business also jumped 6.85 percent. It's a smart hedge, but it tells you everything about the pressure in phones right now.
On the export side, things are also sketchy. Overseas revenue slipped 5.64 percent to Rs 41,068 crore, though domestic market revenue did grow 9.34 percent. India remains one of Samsung's most crucial bases for both sales and manufacturing, with multiple R&D centers spread across Bengaluru, Noida and Delhi-NCR. Still, these profit numbers show that even a giant like Samsung is feeling the heat in India's ultra-competitive mobile market.
Compare refurbished phones priced between ₹5,000 and ₹10,000 across trusted stores →